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Colin Y.J. Chung
Colin Y.J. Chung

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Feb 15

How I Made Six-Figures Freelancing As a Writer

I was laid off during the Great Recession. Instead of getting a job, I decided to go “all in” on copywriting. I had barely any experience. Zero network. No leads. And yet — within 18 months, I made six figures as a freelancer. It came down to one skill… It…

Freelancing

1 min read

How I Made Six-Figures Freelancing As a Writer
How I Made Six-Figures Freelancing As a Writer

Feb 15

The Little Actions That Matter

I want to talk about “ripple effects”… or more specifically — how several little actions… strung together… can lead to bigger and ongoing opportunities. If you can truly understand how “ripple effects” work (especially in your favor)… you can rise meteorically in your career, business or whatever ladder you’re climbing. …

Self Improvement

11 min read

The Little Actions That Matter
The Little Actions That Matter

Feb 15

The Universe Hates You. I’ll Prove It.

People like to say the “Universe” is working against them when things don’t go their way. Or vice versa, the “Universe” loves them when lucky happenstance comes their way. Sometimes, these same people like to say the “Universe” is sending them messages. The “Universe” (with a capital U), in this…

Self Improvement

10 min read

The Universe Hates You. I’ll Prove It.
The Universe Hates You. I’ll Prove It.

Jan 18

Are Books Really Better Than Movies?

You know how… In film and TV, when the scene reaches a tense dramatic climax in a scene (a.k.a. the characters are fighting and one of them drops a bomb revealing a life-changing secret…)? Have you noticed how… they often linger on that moment of emotional gravity just for a…

Books

3 min read

Are Books Really Better Than Movies?
Are Books Really Better Than Movies?

Jan 18

The Single Most Important Skill of a Copywriter

It’s not coming up with a hook, big idea or core premise… although that’s very close. It’s definitely not writing features/benefits, an offer with an urgent close, nor blind bullets either. And if you think it’s truly, deeply, empathetically understanding the market… nope, that’s wrong too. All those things are…

Copywriting

2 min read

The Single Most Important Skill of a Copywriter
The Single Most Important Skill of a Copywriter

Jan 18

Nine Types of Closes

You got their attention. You stoked their desire. You sold them on the benefits. Now it’s time to close them. Whether you’re a copywriter or salesperson, here are the nine types of closes… Crossroads/Fork-in-the-Road You have three choices right now. One, do nothing and get the same results you’ve always gotten…

Copywriting

2 min read

Nine Types of Closes
Nine Types of Closes

Jan 18

How to Start a Board Game Group

The most common complaint in my hobby (designer board games) is: “I can never find other players”. No wonder. These are games with 16–32 page rulebooks that can take two, three… and sometimes four+ hours to play just one game. And yet… pre-pandemic, between 2015–2020, my brother and I ran…

Board Games

2 min read

How to Start a Board Game Group
How to Start a Board Game Group

Jan 18

Two Frameworks for Selling Your Expertise

If you sell knowledge for a living (e.g. advice, how-to, consulting, coaching, expertise, trade alerts, tips, etc.)… you are in the business of selling magic buttons and secret windows. Buttons and windows are ways in which you frame your knowledge in a digestible mechanism. In both cases, we can think…

Marketing

2 min read

Two Frameworks for Selling Your Expertise
Two Frameworks for Selling Your Expertise

Jan 18

Inspirational Stories Are Dangerous

First off, let’s start with a disclaimer: Stories are great for passing down moral principles, cultural identity markers, and warnings for tribe survival. Stories are arguably the best mechanism for delivering human lessons from one generation to the next. Even if details are changed, muddied, exaggerated, or even metaphorized… the…

Life Lessons

2 min read

Inspirational Stories Are Dangerous
Inspirational Stories Are Dangerous

Jan 18

How Writers Get Stuck

At my agency, we recognize writing is a “team-sport”. Especially for long-form pieces (sales letters, VSLs, webinar scripts, advertorials). What drove this development was recognizing why writers get stuck when they do. It comes down to one thing: context shifts… or more accurately, the inability to. You see, every writing…

Writing

2 min read

How Writers Get Stuck
How Writers Get Stuck
Colin Y.J. Chung

Colin Y.J. Chung

Co-Founder of Plural Inc. Work: https://colinchung.com/ Writing: https://osmosis.dev/ Twitter: https://twitter.com/colinyjchung

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